Maybe
its Maybelline’s Mascara
Do you have any idea what is the most iconic mascara out there in the market today? Among all the mascaras available,
it is Maybelline’s Great Lash that wins the race. As it sells every 1.6 seconds, you would not believe how many women carry this green and pink tube in their purses.
Launched in 1971,
this is considered as the brand’s flagship product because of the history of its
origin. T.L. Williams, a chemist formulated this mascara he first called Lash
Brow Line from coal dust and Vaseline for his sister named Mabel.
Mabel wanted a product to darken eye lashes to help her with her love life, and consequently the love lives of other women in the world. It became a total hit which made Maybelline the first commercial modern eye cosmetic.
After it sold like hot
cakes in his home town in
It did not have the applicator we know of today but was rather meant
to be applied with a comb.
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